Birdcage Business Builders ® · Est. MMVII

We build the
business
foundations,

that make it all work.

Business & Marketing strategy, identity, digital systems & more. All done right, in the right order.

Explore the Method →
Birdcage Business Builders team
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The Problem

You're ready to fly.
We make sure you do.

Ten years. Hundreds of founder-led brands. The pattern is always the same: tactics without foundations. We fix the order. Everything else follows.

Most businesses start with ads, social, a website. Strategy — the actual thinking about who you are and who you're for — gets skipped. Then everything stalls. The foundations were never there.

The Flight Path Method →
Maddy Avery, Founder
Maddy Avery → Founder

Started in a spare bedroom.
Now a global framework.

Almost 20 years in marketing. A career built inside top Sydney agencies, a Bachelor in Media, a Masters in Advertising — and the conviction that the industry was failing the brands that needed it most.

So she built her own method. The Flight Path Framework is used by thousands of founders worldwide. From big business like TikTok, Adobe, and HP to thousands of startup and small businesses.

20
Years in Marketing
1000's
Brands Launched + Scaled
Global
Brand Partnerships
100k+
Social Media Followers
Millions
Of Marketers Trained
University
Guest Lecturer
More About Maddy →
6,200+ BRANDS SUPPORTED ► NEARLY 20 YEARS IN MARKETING ► THE FLIGHT PATH METHOD ► PARTNERS: TIKTOK · ADOBE · HP ► THOUSANDS OF MARKETERS TRAINED WORLDWIDE ► 6,200+ BRANDS SUPPORTED ► NEARLY 20 YEARS IN MARKETING ► THE FLIGHT PATH METHOD ► PARTNERS: TIKTOK · ADOBE · HP ► THOUSANDS OF MARKETERS TRAINED WORLDWIDE ►
Our Offers

Three ways to
work with us.

The Flight Path Method delivered in 3 different ways. Pick the level that matches where you are right now.

Hatch
For New Businesses
Hatch
Launch Step-by-Step

You have the idea. Now let's make it real.

$129 USD
Self-paced
Details →
Flight School
Guided Program
Flight School
Launch Step-by-Step

You're ready to build. We're ready to guide you.

$2,490 USD
16 weeks
Details →
Built by Birdcage
The Complete Growth System
Built by Birdcage
Your Growth; Handled

You know what you want. Let us build it.

From $12,990 USD
12 weeks
Details →
Also available · For Freelancers + Marketing Agencies
Agency in a Box
The Plug & Play Suite
Agency in a Box

The plug-and-play suite for agencies and consultants who want to deliver brand strategy under their own name. Everything Birdcage uses, packaged for your clients.

Learn More →
Agency in a Box
For Freelancers + Marketing Agencies

Agency
in a Box

The plug-and-play suite for agencies and consultants who want to deliver brand strategy under their own name. Everything Birdcage uses, packaged for your clients.

Learn More →
Strategy before everything
01
The Flight Path Method

Strategy before
everything.

Most agencies start with ads. We start with the question nobody's asked you yet: who is this brand actually for, and what do they need to hear to trust you? Get that right and every tactic you run works harder.

The Flight Path Method →
02
The Flight Path Method

Digital execution
done right.

11 years of growing brands through social, search, advertising and websites — we know what works right now, and where future opportunities lie.

The Flight Path Method →
Digital execution done right

"When things stop working. Go back to the foundations. Back to people. Back to psychology."

Maddy Avery · Founder, Birdcage Business Builders

Proof

Real brands.
Real results.

View All Case Studies →
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Built by Birdcage · Hair Salon · Local Business
From startup salon to $1 mil and record sale
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Built by Birdcage · Celebrity Chef · Creator
From 3-Million Followers to Entrepreneur
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Flight School · Fashion · eCommerce
3× more sales for sister-owned brand
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Built by Birdcage · Chiropractor · Local Business
From 3 new staff to fully-booked
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Flight School → Built by Birdcage · Fashion
From $5k to $60k+ months in 7 months
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Flight School · Skincare · eCommerce
5× more profit in 6 months
Our Clients

Who we
work with.

Founder-led brands at every stage. Ready to stop guessing and start building.

01
The Starter
Ready to launch. Don't know where to start.

You need a beginning that doesn't feel overwhelming. We give you the structure and the confidence to build it right from day one.

02
The Guesser
Years in. Still winging it.

Inconsistent results. No real strategy. Time to build the foundation under what you've already started so everything you've put in finally pays off.

03
The Creator
Big audience. No business yet.

The reach is there. The infrastructure — email list, offers, funnel — isn't. Let's build the business your audience is already waiting for.

Ready when you are

Ready to
stop guessing?

Build the foundations. Run the tactics. In that order.

Book Your Discovery Call → Free · 30 Minutes · No Obligation · Strategic, Not Salesy