Marketing + business growth that knows what it’s doing.
Strategy, campaigns and analytics, as one connected system.
Our own frameworks, our own software, since 2015.
Strategy. Campaigns. Analytics.
Then it starts again.
Run separately they leak. Run as one loop, every campaign is briefed by what the last one actually did.
Strategy
Who you are for, what they already believe, and the one thing that has to change.
Campaigns
Ads, social, email and search, built as one connected experience instead of four separate ones.
Analytics
What actually happened, tracked to the dollar, in a build we wrote ourselves.
- ExperienceSince 2015, twenty-four industries
- FrameworksOur own, not borrowed
- SoftwareWe write it ourselves
- AnalyticsMeasured, not assumed
Different rooms. Same wiring.
Hair, mining, trades, rural, retail. On set, on site, in-store.
The look changes. The system does not.
Full-service
digital growth.
Most agencies hand you a slice and pass you off for the rest. That gap is where the money goes.
Strategy
Who you are for, and why they choose you.
Websites
Sites that turn visitors into customers.
Ads, social and email
Google, Meta, the feed and the inbox. Tracked to the dollar.
Software and analytics
The system your business runs on, and the numbers that show what is working. We write it ourselves.
We also teach it.
Not just to our own clients. It is difficult to fake experience you can stand up and teach to a room of MBA students.
Queensland Government
Trained the communications department on Meta ads.
James Cook University
Taught marketing at undergraduate and MBA level.
Hatch and Flight School
Our own courses, for owners who would rather run it themselves.
The marketing agency translator.
What that looks like.
You should not have to book a call
to find out if you can afford us.
- From $1,200
One-off builds
Strategy, brand, a website or custom software, scoped up front and then fixed.
- From $600/mo
Monthly management
Ads, social, email and search, on a three month minimum, then month to month.
Do not hire us if.
We would rather lose the job than take one we are wrong for.
- You want someone who agrees with you
- You want a hundred posts a monthThat is activity, not growth.
- You want to be told the ads are working when they are not
- You want to hand it over and never look at it again
We tell you when to stop spending.
It costs us money and we do it anyway. You own the site, the accounts, the data and the pixels from day one. If you leave, you take the lot.
Our own frameworks.
Not borrowed, and not a diagram invented for a pitch. These are the ones the work actually runs on, and the courses teach.
The five content patterns
Every post is one of five shapes. Naming the shape is what stops a feed reading as noise.
- The Hidden Truth
- The Reframe
- The Diagnosis
- The Founder Observation
- The Foundation Walk-Through
The 50/30/20 mix
Half to grow attention, a third to build trust, a fifth to sell. Most plans invert it because selling feels productive.
- Grow attention
- Build trust
- Make the sale
The funnel metrics
Judged in stages. The top is measured on views, not sales, which is the mistake that makes people quit content that was working.
- Be found
- Build trust
- Make the sale
The ad creative framework
An ad interrupts a stranger and has to earn the next three seconds. Different job from a post, so a different framework.
- Identify the pain point
- Highlight the transformation
- Create urgency
- Focus on the benefit
The email flows
Five flows that run whether anyone is watching. Quiet weeks fill themselves.
- Welcome
- Abandoned cart
- Post purchase
- Pre discovery call
- Pre appointment
And the software they run in. Ours, in production, not a demo.
Before you ask.
What does Birdcage Business Builders actually do?
Birdcage Business Builders connects the channels you already run. For most businesses the ads, the social and the website have never met, so each one gets judged alone and each one looks like it is failing. We wire them into one system built around your website, so the work comes in on its own. Australian, since 2015, across more than 20 industries.
Why isn’t my marketing working?
Usually because nothing you run is connected to anything else. The ad does its job and sends someone to a page that was never built to catch them, so they leave, nothing follows up, and the money you paid for that click walks back out. It is rarely the ad, the post or the website on its own. It is the wiring between them.
How do I know if my marketing is actually working?
Most owners cannot tell, because the numbers sit in different tools that do not talk to each other. Birdcage connects your ads, social and website into one system so the results land in one place, and the free audit shows plainly what is working, what is not, and what it is costing you.
A strategy worked for another business but not for mine. Why?
Because a tactic copied from a bigger brand lands on a different setup, a different audience and a different offer, without the wiring that made it work for them. Birdcage starts from your business and your own numbers rather than a template, so the plan fits what you actually have.
How much does it cost?
Birdcage puts real price ranges on the website instead of hiding them behind a call. One-off builds like strategy, branding, a website or custom software are scoped up front and then fixed, from around $1,200. Ongoing management like ads, social, email and search is a monthly fee from $600 a month, on a three month minimum. Pick a goal on the pricing page to see the bundle and the numbers.
Do you offer a free audit?
Yes. Birdcage runs a free audit that scans your website and your marketing and hands you a plain list of what is not working and what to fix first, whether or not you hire us. For the deeper version, the paid Strategy and Audit goes through the whole business and gives you the plan to fix it.
Is this just a website?
No. Most business websites are a brochure pretending to be an employee. Birdcage makes the website the working heart of the business, so leads are captured, enquiries and bookings flow through it, the numbers are visible, and the marketing points back at it.
Which industries do you work with?
Trades, mining and industry, hair and beauty, professional firms, travel and hospitality, and online stores. The approach is the same for all of them because the gaps are the same: people cannot find you, they do not pick you, they are not chased, and they do not come back.
Are you tied to a particular platform?
No. We are deliberately platform independent and pick what actually fits your business rather than the one tool we happen to know. Keeping up with what is new is our job, not yours.
Do I have to run it myself afterwards?
No. We hand off so your team can run it day to day, and our team stays behind it. You keep the result and you do not inherit a second job.
Where are you based?
Birdcage Business Builders is an Australian business, working with clients across Australia since 2015.
We will tell you what is not working.
A free scan of your website and your marketing. You get the list whether you hire us or not, and if you do not need us, it will say so.