MIY Outdoor · Blinds, retractable awnings and roofs, Perth

570+ leads and 110+ orders in seven months, with every channel wired into one system.

MIY Outdoor makes blinds, retractable awnings and retractable roofs in Perth, and sells them direct and through resellers. We run its ads and built what they feed: the website, the quoting hub and the reseller portal. In September all of it carried one offer, free motorisation.

Charcoal Zipscreen blinds half lowered across the verandah of a weatherboard house, above a timber deck set with an outdoor dining table

The brief

A great product, and nothing connected.

Leads lived in notebooks and spreadsheets. Follow-ups relied on memory.
Every install quote was built by hand from rate tables: slow and easy to get wrong.
Three reseller tiers and size-based pricing made the right price a memory test.
A 27,000-line WordPress quoting plugin threw gateway errors and was fragile.

What we did

The work

Growth

Ads that feed the system

The Google Ads account rebuilt on 27 July to pay only for real enquiries. Display network off, one conversion that counts.
Google and Meta ads for the September free motorisation offer, with every enquiry landing straight in the hub.

Foundations

One system. No re-keying.

A refreshed website that turns every enquiry into a tracked lead.
A single custom platform, MIY-Hub, behind it. One database, four surfaces.
A reseller portal, so every reseller quotes and orders at their own tier's price without ringing the office.
A one-way Xero sync, so nothing is entered twice.

What it does

Every piece, wired together.

From the ad someone scrolls past to the order in the hub.

The ads
Meta ads for the September offer, built to stop a thumb: retire the crank handle. Every enquiry they bring in lands in the hub.
The social
A feed that sells the product the way people live with it: the storm rolling in, the edges a blind leaves open, the room outside.
The website
Every product, every system, and a quote form on every page. Each enquiry arrives in the hub as a structured, tracked lead.
Design it in 3D
Pick a size, a fabric and a frame and watch the awning change on a house, with the price moving as you go.
Build it yourself, priced in minutes
The DIY builder walks a customer through product, size and options to an exact kit price, then straight to the cart.
The public quote
Customers get a private link to accept, ask for changes or decline, then pay by card or bank transfer. Deposit now or pay on completion is handled per quote, automatically.
The admin hub
A fast operations console. Leads, quotes and orders on a kanban board, a quote builder with automatic pricing, and branded PDFs and emails from the same data.
The reseller portal
Each reseller gets their own portal: leads, quotes, orders and customers in one place, priced at their tier automatically. In September resellers raised two and a half times as many quotes through it as in August.

What happened

Seven months, every channel feeding one system

March to October 2026, through the hub.

570+leads in seven monthsDirect and through resellers
110+ordersRetail and reseller
360+quotesEvery one priced by the hub

What happened

September, against August

3.5xthe orders in one month
2.5xthe quotesRaised through the portal

How it was built

Wired, not bolted on.

The ads, the website, the hub, the portal and the accounts all read from one database. An enquiry from an ad becomes a lead, a quote and an order without anyone typing it twice.