Looped, by Birdcage
Plan your marketing yourself, one step at a time.
- You answer questions about your business.
- It writes your plan, posts, ads and emails, in your words.
- It shows you why, so you learn as you go.
GST included. Bought once, lifetime access. Already bought? Sign in →
Fold Ceramics is an example business. The portal above shows what Looped wrote for it.
Where it helps
It writes the copy, not just the plan.
It is built on how people think and buy, not on one app. So it works on any platform.
Posting is on and off.
A month of posts planned around your goal. Every post and every video idea written for you, in your voice.
Written by
- Your content plan
- Content ideas
- Your voice
The wrong people see it.
It works out exactly who your customer is. Then everything it writes speaks to them. No ad budget needed.
Written by
- Your brand strategy
- Your website plan
They look, but they do not book.
It shows you where people lose interest. Then it writes the messages and emails that get them to book.
Written by
- Your funnel
- Your DM flow
- Your welcome emails
- Your proof
Got your customer wrong before? Change one answer and run it again. Everything you make after that uses the fix.
Nothing goes out without you. You check it, then you post it.
Download the step-by-step guidePDF, with real output for an example business
What is Looped
A course teaches you. AI types for you. Looped does both.
Eleven years in business, and The Full Library®, built into one system.
It asks. A specific set of questions about your business, built from decades of combined marketing experience.
It thinks. Your answers run through Birdcage intelligence: our psychology-led way of marketing, kept up with what works now.
It writes. A marketing plan you can run, in your words.
It loops. Your numbers come back in every month, so you never wonder ‘is this right’.
For the knowledge-lovers: every step has a video and a written explanation of what it is, why it matters and why it works.
As featured in
Certified partners
Recognised by
How it works
Closing the loop on your marketing.
Never wonder ‘is this even working’ ever again.
Step 01 · 7 tools
Decide
What you are saying, who you are saying it to, and who you are not for.
Fold Ceramics · example business
Step 02 · 5 tools
Make
The posts, the ads, the emails, the messages. Off the decision, not off a whim.
Fold Ceramics · example business
Step 03 · 1 tool
Read
Making analytics exciting. Yes, even for non-numbers people.
Fold Ceramics · example business
Step 04 · 1 tool
Adjust
Based on data, not a guess.
Fold Ceramics · example business
Every month, you and your marketing get smarter.
What is inside
Everything in Looped, in four parts.
Making you a better marketer without you realising.
Video and education
Watch lesson one, free
Short lessons on why each step works, not just what to do. So the next time something changes, you can make the call yourself.
Read one of them in full, free before you decide. No form, no email.
Lesson 1 of 28 · Everything you've made still counts
5:04
Everything you learn, all 28 lessons
Strategy
10 lessons
- Everything you've made still countsFree
- The goals you'll actually keep
- Find your buyer's lens
- One line that buys back your week
- Never write a tagline again
- Your voice is already written down
- Colour is for them, not for you
- Three stages, one job each
- The proof is already in your phone
- Your front page, in the right order
Campaigns
10 lessons
- One offer, one window, one number
- Know it can work before you make anything
- Make the offer do the heavy lifting
- Why the selling goes last
- Your ideas, already on the shelf
- Same story, bigger room
- From comment to customer
- The two emails that make the third one land
- Stop checking it every morning
- Twenty minutes that make the next one cheaper
Analytics
8 lessons
- One number for each job
- When a number means nothing
- The only fair comparison
- How many before you can believe it
- Most months there's nothing to explain
- Rates tell you how good you are
- The last click didn't earn the sale
- The monthly read, in twenty minutes
Yes, the videos are made with AI. Here's why.
When a platform or a technique changes, we update the lesson within 48 hours. So you are only ever learning what works now, not last year's advice.
Getting started
Start with just ten questions
Pay once and sign in from the email. Nothing to install.
Quizzes
A check at the end of every lesson
Pick an answer. It tells you why.
Outputs
Everything it writes, kept in one deck
Your colours, your logo. Yours for good, to share with whoever you need to.
Fold Ceramics · example business
Who it is for
Made for owners who do their own marketing.
It is for you if
- You run a small business and people already buy from you.
- You post, and maybe spend a little on ads, but nobody reads the numbers.
- You want a plan you understand, not a report you have to decode.
- You would rather learn it once than pay someone every month.
It is not for you if
- People who have not started. There is nothing to read yet, so there is nothing here you could use.
- People big enough to have somebody reading the numbers already. You have this covered, and you are paying for a seat you will not sit in.
- People who want it done for them. That is a different conversation and it costs a great deal more.
If you are in one of those three, close the tab. It is cheaper for both of us than a refund.
Price
What it costs
Two ways to buy it. Both bought once, with lifetime access.
One at a time
Looped Foundations
Instant access to Foundations
A$697
Your strategy, your voice and the whole method. The tools that write your posts, ads and emails come with the Full Library, or add them later.
- Pay once
- No subscription
- Lifetime access
What you get
- The method: 28 short lessons, each on video
- A quiz at the end of every lesson
- Ask the coach: straight answers, from your strategy
- Strategy toolsYour favourite self, Your voice, Your brand strategy, Your numbers
- Add laterContent, ads and email toolsYour look, Your funnel, Your website plan, Your content plan, Content ideas, Your DM flow, Your proof, Your ads, Your welcome emails. Looped, the Plan, A$1,997. Add it once you own Foundations.
- Everything kept in one deck, in your colours
- Use each tool up to three times. Keep everything. Buy more uses any time
Both, bought this way A$2,694
Best value
All of it now
Looped, the Full Library®
Instant access to everything
A$2,097
Save A$597
Every tool and every lesson, open the moment you pay. Nothing left to unlock.
- Pay once
- No subscription
- Lifetime access
What you get
- The method: 28 short lessons, each on video
- A quiz at the end of every lesson
- Ask the coach: straight answers, from your strategy
- Strategy toolsYour favourite self, Your voice, Your brand strategy, Your numbers
- Content, ads and email toolsYour look, Your funnel, Your website plan, Your content plan, Content ideas, Your DM flow, Your proof, Your ads, Your welcome emails
- Everything kept in one deck, in your colours
- Use each tool up to three times. Keep everything. Buy more uses any time
Everything opens at once. There is nothing left to add.
All prices GST inclusive. No subscription. No seat you forget to cancel. Each tool writes three versions, and more are a top-up.
What people said about the method behind it
Not to be dramatic, but this program has literally saved my business. We have a unique product that people are excited about, but I haven't been able to nail the messaging and I've known that's what the main issue is. I'm beyond proud of my new Brand Strategy and shared it with my team for feedback and they're excited about it too. For the first time ever I'm feeling confident about what I need to do.
Amberlyn Baines, Amber HourRated it 10 out of 10, January 2025
It's a great way to get out of your head, especially as a solopreneur. I've got ADHD, so often I have so much going on in my head, but I don't know how to get the thoughts out in the way that I want to. I was going around and around in circles before, and I finally feel like I can move forward more confidently because I know what I'm doing.
Sarah Busschau, SarahBRated it 10 out of 10, January 2025
My store sales have grown by 66% in the past 90 days.
Siena Patch-Taylor, Founder, Sunward Bound, AUS
I doubled my Shopify sales from last year.
Kenny Perez, Founder and designer, Birch Robot, USA
I am blown away!! I feel like every small business owner who is serious about their marketing NEEDS to sign up to the school at a minimum. The way you lay things out is done in a way I've never seen before, and I've paid A LOT of money for education and coaching in the past. It's so simple and easily digestible.
Allison Patmore, Untamed Babes, AUS · May 2024
Do it! It's so worth it! I've only been in the Full Library for a couple of weeks. The psychology angle is the missing piece from any other marketing training I've ever done (and I've done a lot!). I feel like I'm only now understanding my audience.
Alex Hernandez · August 2024
Naturally, in this cost of living, cost can hold back. But since doing it and seeing how much you get, I 100% see it as money very well spent and would recommend it to others.
Kim James, Kim Elizabeth James Consulting, AUS · July 2024
Felt out of love with my industry after parental leave. Corporate robot life wasn't for me! This course and Maddy have helped me fall back in love with what I love so much, and helped me reignite my confidence.
Bianca Le Page, B Known Communications, AUS · 2024
I recently joined The Full Library and I am absolutely loving it. I am only halfway through The Method and it has already taught me so much. I have done so many different marketing courses and none of them are as in depth as this one!
Kelsey · August 2024
Buying the School course has been the best investment in myself that I've made. I'm serious. So much mind blowing advice and clarity for the businesses I manage.
Alice Roberts · July 2024
The Full Library is GOLD!! I've wasted so much money on marketing in the past and not seen any results. The tools in the Full Library are invaluable.
Erina · July 2024
So glad I bought this course. It's already told me more than any of the ones I've bought before. I wish I had found this first.
Faye Golding
The information in the course is something I have never come across and it actually makes sense. Being able to actually apply it to my marketing and business and it actually working is something I've never experienced before, and I've done a few different marketing courses.
Bella Riechelmann, Smooth Skin Solution, AU
Read all 73 reviews
So smart compared to other advice that's out there.
Lauren Grimshaw, Founder, Conscious Considered, AUS
I loved the Method. Some of it I do already or have done, and other parts were a real eye-opener.
Sally Prendergast
This last couple of months has helped us incredibly.
Surya and Dave, Founders, Wee Gallery, USA
I can confidently say that I am going in with a renewed focus. Activation and Strategy were the two pieces I really felt I was missing, and I didn't really realise that I was jumping ahead to action before even solidifying my own self work, goals and aspirations. It's a great way of pressing the reset button if you feel stuck or lost, so you're not just flinging content and hoping it sticks.
Felicity Austin, Glynis Austin Properties · January 2025
Great to use to start building your brand strategy and helping identify your ideal customer.
Tamra Lloyd, Future Proof Marketing · January 2025
If the current messaging behind your business isn't feeling quite right or you need help getting on a role with content creation, absolutely join Express Mode. I gained clarity so quickly through this course and I have a renewed energy for promoting my business. This is absolutely worth the commitment!
Amberlyn Baines, Amber Hour · Express Mode, January 2025
Funnels + Socials. I finally get it. I've heard about the "funnel" and have done my best to self-educate on how to make content that converts, but I've been drowning in this feeling of not being able to actually do it. Now that I have an actual formula with clear examples for every step, I'm finally ready to commit!
Amberlyn Baines, Amber Hour · Express Mode, January 2025
It's a great way of pressing the reset button if you feel stuck or lost with your digital strategy, and is also a low time investment for a high ROI. It's also REALLY great to drill down into your ultimate goals and aspirations, so you're not just flinging content and hoping it sticks!
Felicity Austin, Glynis Austin Properties · Express Mode, January 2025
The mindset piece at the beginning has been VITAL.
Felicity Austin, Glynis Austin Properties · Express Mode, January 2025
The Audience Schemas are really interesting. As someone who currently is in therapy, I really appreciated how the audience segmentation is done based on types and needs.
Felicity Austin, Glynis Austin Properties · Express Mode, January 2025
I am starting a new marketing business this year, so doing the express mode has helped me build a strategy to start it off.
Tamra Lloyd, Future Proof Marketing · Express Mode, January 2025
The schemas!! I remember when I finally got it, it was late one night and I had been writing notes out for hours trying to get my head around it, and going back and forth with chatGPT as I use it to get my thoughts out of my head and kind of help me say what I'm trying to say (ADHD AF lol). And I remember when I finally got it, I just sat back in my chair and thought "holy shit"….my mind was fucking blown. It still is.
Caitlin Baker · January 2025
I'm finally on the right path to working with my dream clients!! For a while I couldn't figure out why I was hating work and my business all of a sudden. And then I realised the reason I was hating it so much was because my clients aren't aligned with me and my target audience isn't actually who I want to be working with. And then I had a discovery call with a client that I really wanted to work with, and instead of being how I usually was, I just bit the bullet and decided to be myself and turned out she was exactly like me, same personality sense of humour etc etc and I landed her! Started working together at the start of Jan and I fucking love it!
Caitlin Baker · January 2025
I have done a huge overhaul of the website and email marketing, they both now speak to our schemas. Social media engagement up 8.9%, profile visits up 18.2%. 998 sessions, 2.81% conversion.
Bridie Luke, Men Who Scrub · February 2025
July was my best month so far in 2024 and I didn't run a sale/discount code. I did show up on TikTok daily, send emails and use insta as well as some paid ads. Starting to enjoy tiktok and that is showing and helping me connect more to my audience and I got some really big orders.
Megan Gray · August 2024
I feel like I have a better understanding of the brand direction for marketing. I have also employed a new staff member to assist with content creation and editing. This will give me more time to be able to get through the course and implement new strategies which I am super excited about! Social media engagement is up.
Katie Tingle · July 2024
I've been really worrying about my business failing but over the last couple of weeks I haven't had that thought because I know the effort that i'm putting in will make my business successful. Also having a strategy behind everything has improved my mindset 10 fold.
Bella Riechelmann, Smooth Skin Solution, AU · July 2024
Consistent sales from last month to this month. Really understanding how to implement my content strategy and create content that is aligned to my customers wider audience. Understanding what content to be creating for my personal brand and from my business pages.
Sara Carney · November 2024
1 video on tiktok with nearly 5K views, the rest in the high hundreds, some reels did 1500-ish views. Getting some followers, likes and comments on tiktok.
Lucy Keig · November 2024
I was able to double my profit thanks to Birdcage within the first month.
Dallas, Founder, True Colours · Birdcage Marketing School
Sales are up significantly from the same period last year which is wonderful to see on our end. Currently, they are up 300%. I've already actually exceeded July's sales from last year within the first 13 days of July which is mind blowing.
Mel, Founder, Ridgy Didge Resources · Birdcage Marketing School
I've seen a big increase in customers who've not purchased for ages, coming back again.
Charlotte, Founder, Blend Luxury Hair Extensions · Birdcage Marketing School
After your recommendations, someone has used the code and made a purchase within the first 48 hours!
Alexandra, Founder, PinkSalt Swimwear · Birdcage Marketing School
We made it to 2 million views!
Sam, Founder, Stag Electrical · Birdcage Marketing School
Just thank you for sharing your knowledge! I'm getting more out of this than I did doing a post graduate!
Birdcage Marketing School student · 2024
So far I'm happy and love the content.
Birdcage Marketing School student · 2024
I am already in the full library - and just had 1-1 with Caroline yesterday. I just finished the Method and this course has filled in the gaps that my Digital Marketing Certificate (from elsewhere) could not. Love psychology, and this is what attracted me to switching careers (my background is in psychology/social work). Between the course and the 1-1, I do not regret this investment. I cannot wait til I finish the other two components and start MBA.
Maria Ordonez · August 2024
Being able to watch the replay of office hours has been a life saver, you and Caroline are so knowledgable.
Kelsey · August 2024
Hi Maddy, thanks so much, I absolutely love it! I have a BIG vision. And you've nailed the schema profiling.
Sandra · June 2024
I have learnt an insane amount of knowledge not only on marketing strategy but literally every part of my business from the school in just 4 months, but the support has been the best part!
Bella Riechelmann, Smooth Skin Solution, AU · June 2024
LOVING this course!!! Just wanted to say a huge thank you to the Birdcage Marketing School team!! The new training is incredible! I was about half way through the masterplan when the school re-launched so I've started from the beginning of 'The Method' and OMFG!!! I have sooooo much more clarity around my audience and brand already (psychological schemas....GAME CHANGER) So obsessed with this course so THANK YOU again.
Isabella Riechelmann, Smooth Skin Solution, AU · 2024
Instagram: accounts reached 3.6k (+990.5%), accounts engaged 59 (+247.1%). TikTok: post views 16k (+368.2%), profile views 103 (+281.5%), likes 683 (+686.2%), comments 32 (+433.3%).
Bella Riechelmann, Smooth Skin Solution, AU, her own reported numbers · 2024
Your school seriously made it sooo simple for me to understand this strategy part.
Alice Roberts · July 2024
I'm loving (and learning so much from) Birdcage Marketing School's Full Library! The school does a deep dive into the actionable steps needed to get results. Y'all are always improving and making it easy for others to do the same. Woot! Woot!
Rhonda Faulkner, Rhonda Faulkner Digital Mechanics, USA · LinkedIn, 2024
Since starting Birdcage Marketing School, I've been experiencing an increase of social media engagement.
Rhonda Faulkner, Rhonda Faulkner Digital Mechanics, USA · 2024
I've had a great experience with Birdcage Marketing School. The clearly laid-out modules have significantly broadened my understanding of marketing strategies. I love how detailed every module is. Birdcage created downloads/forms, which are an amazing resource! There's also a friendly online community for school members where I have asked questions, and I have found this very helpful.
Amy M, Amy Jennifer Media, NY · May 2024
I highly recommend the 1:1 coaching sessions and Birdcage Marketing School. The coaching session was invaluable to me, as working alone can sometimes make it difficult to bounce ideas off someone and seek reassurance about my strategy. The school itself is incredible, covering all aspects of marketing comprehensively. Birdcage Marketing School has equipped me for my upcoming pitch by teaching me how to use marketing psychology, audience schemas, psychographics, and excellent content writing to write a targeted marketing message.
Amy M, Amy Jennifer Media, NY · May 2024
I was lucky enough to spend a strategy session with Maddy herself and could not of had gotten more out of it if I tried. Maddy had such a warmth and care for my new business and what I'm trying to achieve. The mixture of expert experience with genuine care and fast follow up made for a perfect experience. I could not recommend more! Cheers KJ
Kim James, Kim Elizabeth James Consulting, AUS · Google review, coaching
So far, it's blown my mind on what I thought I knew from previous courses, and I'm now so disappointed in the fact I wasted 10k on two other courses that only provided the very basics before I discovered Birdcage!
Allina Green · May 2024
The Strategy document template is AMAZING and so much more in depth than what I was previously doing, so I'm now doing one up for my own businesses as I did not have one. And I'm updating my clients as well. I'm finding that adding the more in depth audience details is making it easier to plan and create content for them!
Allina Green · May 2024
Just a concern about outlaying more money when past courses didn't deliver, however I've only just scratched the surface and have learnt sooooo much it's already paying off!
Allina Green · May 2024
Even your TikTok goes deeper than my MBA marketing courses.
Christina Steele-Nash · TikTok
I would like to say that their program helped me sell out my event so they're amazing!
Celestin slow fashion · TikTok
After watching the mindset section of the full library. Honestly I never thought I'd be able to schedule in alignment with my values. Course total game changer we need to get more people in!
Soul Spirit Rituals · Instagram
Already binged all the the content I bought this morning. I'm a prime example of how your marketing funnel works (found you through a meta ad but didn't purchase till I consumed the pod, checked both insta and tik tok to see if you were legit etc) which kind of just makes the messaging stick even more so!! Can't wait to put some of it into action!
Six Rays Co · Instagram
I have never felt more capable than I do now. I am about half way through "The Mindset" section of the school and the way that you explain everything like with the science behind it has actually made so much sense, it doesn't feel "woo woo" at all. I have always struggled with perfectionism and I would always leave a task until the very last minute. But I'm finding myself now just starting the task and then going back and changing it. From the very beginning of the school you've said just get it out of your head and onto a page or document and that has helped sooooo much!! I have just created my first welcome series and lead magnet.
LED Face School · Instagram
I need more birdcage in my life! I finished DMC and it's done wonders for my business. Step one was your confidence. I dumped a client because they were treating me like shit, over stepping boundaries. Next my marketing. I've attracted more leads so far this year by implementing 'just some' of your tips than I did the previous WHOLE YEAR. Then just my mindset and knowledge. I'm getting great results for my clients. Thank you. You are a true inspiration.
The Social Smith · Instagram
I came to the last one, the worksheet has been a game changer. Definitely the schemas. I'm here using chat gpt to help refine my answers in the worksheet based off the schemas and I am dyingggg. Very good dying.
Rah Rah Social · Instagram
I wish I did this sooner, but at the same time it's all worked out. As I put in my card details I said to my husband "I know it seems like a lot of money right now, but I know in 12 months time it will be nothing and this will work because I will commit and make it work" and now the investment cost does seem like nothing. I don't feel so worried I will never get work again because I know it works, and I haven't even gone ham with it yet. I think in a year I'll easily be making 6 figures, with a better idea of how to scale to a million. I also know that if that means adding another branch to the business like coaching for designers for example I have Express Mode to target those ideal clients and do it all again.
fbd_interiors · Express Mode, Instagram
I have totally changed my TikTok strategy. No selling, based all my content around my target audience, and believe it or not the last week our sales are up 80% all first time customers. It took a while to wrap my head around no selling but I can now see the benefit of it.
Birdcage Marketing School student · 2024
Hey Maddy. Just wanted to let you know I have already done the strategy trainings and template and since Friday I posted 3 TikTok's that have performed the best out of any of my posts in 14 months!! And it's 100% Birdcage school to thank for that. It's so good maddy!! I hope you realise how monumental this school is and how much businesses need this.
Birdcage Marketing School student · 2024
Maddy it's AMAZING. Going to help me SO much in my in-house comms role and for my own business. No one's taught me this before and I've worked in marketing for 10 years... Ok I get it now. To be very honest with you I never really got the whole strategy thing but after how you explain things and now since doing the strategy trainings it makes sense why it's so important.
Birdcage Marketing School student · 2024
I'm not even halfway through the school but I managed to learn more than in my entire degree in Communications.
Birdcage Marketing School student · TikTok comment
I was just about to message you and ask for a little guidance, then I rewatched Maddie's lesson on Schemas, and it all just clicked. I bloody love these Schemas! I've been talking to people like how I want to be talked to, and it's been all wrong.
Birdcage Marketing School student · Facebook
AMAZING!!! Thank you. I'm so excited to take my agency to the next level and have absolutely LOVED The Full Library.
Full Library student, agency owner · Facebook
Honestly, I can't thank you enough. It's crazy how one simple sentence can change the trajectory of things.
Birdcage Marketing School student · 2025
Fave self! I had a huge realisation by using the journal prompts. I was able to identify a certain belief that comes up a lot and where it originated from. Because I know this, I now feel like I can actively work at reframing my mind.
Birdcage Marketing School student · Course feedback
I haven't completed it as yet but what I have been able to manage has helped tremendously with figuring out my niche and who I'm marketing to.
Birdcage Marketing School student · October 2024
I love how in depth the content is but how simple it is presented. I love that Maddy and the team are so involved and as a student I feel very supported to achieve my goals!
Birdcage Marketing School student · June 2024
Just started but so far I love it. Cannot wait to read about emails etc.
Birdcage Marketing School student · 2024
Every quote above is from a real customer of Birdcage Marketing School, The Full Library®, Express Mode™ or its coaching, given between 2024 and 2025 in reviews, messages, check-ins and feedback forms, and published with their permission. Results are what those people reported at the time, in their own words. They are not a prediction, a guarantee or a typical outcome, and nothing here promises you will get the same.
Questions
The questions people actually ask
Answered before you have to email and wait two days for it.
What people ask
Does Looped write the copy, or just the strategy?
It writes the copy. Foundations builds your strategy and your voice. The Full Library then writes from them: a month of posts with the hooks written, five Meta ads ready to paste, your three welcome emails, the DM messages that turn a comment into a booking, and what every page of your website needs to say. The step-by-step guide on this page shows real output for an example business.
I did my ideal customer before and got it wrong. Do I start again?
Not from a blank page. Looped drafts your customer from ten plain questions about your business, not a fill-in avatar template. If it comes out wrong, change an answer and run it again. Every tool writes three versions, and every tool after the strategy reads your newest one, so fixing it once fixes it everywhere.
Why are the lesson videos made with AI?
So they can keep up. When a platform or a technique changes, Birdcage updates the lesson within 48 hours, and every Looped member gets the new version. A filmed course goes out of date the day a platform changes. The method is Maddy's. The video is made with AI so it can change as fast as the platforms do.
Is this just ChatGPT with a nicer front end?
No, and the difference is what it has already read. A blank chat box knows nothing about your business, so you spend the session explaining yourself and get generic output anyway. Looped's tools run on artefacts you have already made inside it, your values, your voice and your brand strategy, so each one starts from your business rather than from nothing. The dependency is enforced, not suggested: a tool that needs your strategy refuses to run without it.
What do I walk away actually holding?
A deck. Your values, your voice, your brand strategy, your funnel, your website plan, your content plan, your ads, your welcome emails, your DM flows and your proof, written in your own voice and yours to keep. Plus the method that produced them, so you can run it again next year without buying anything.
Will it sound like a robot wrote it?
It learns your voice from two or three things you have already written, because nobody can describe their own voice and everybody has already used it. That is a separate tool that runs before the writing ones, and everything downstream reads its output. The ads in the screenshots on this page were written that way, for an example business.
How many times can I run each tool?
Each tool in Looped writes three versions, which is one real attempt, one correction, and one rework for when your strategy changes. Everything you write is yours permanently: running out stops new versions being generated, it never removes anything you have already made or takes it out of your deck. More versions are available as a top-up whenever you want them.
Why is there a limit at all, if I bought it once?
Because every version is written by a live AI model and that costs Birdcage money each time, while you paid once. An uncapped generator on a one-off price is a promise that quietly stops being affordable, and the honest version is a number stated up front. Three versions per tool covers what almost everybody actually uses, and the top-up exists so nobody who wants more is stuck.
Is Looped a subscription?
No. Every rung of Looped is bought once, with lifetime access for as long as Looped runs. There is no monthly fee, no seat and no renewal to cancel. It was briefly sold as a monthly product in August 2026 and that was reversed on the third of that month.
Do I have to be good at marketing already?
No, but you do have to have started. Looped reads what your business is already doing, so it needs something to read: you are posting, you are probably spending a little, and nobody in the building is reading the numbers. If you have not launched yet there is nothing to loop.
What if I buy the cheapest rung and want the rest later?
That is one of the two routes on this page and it is a supported way in, not a downgrade. You take the foundations now and add the rest whenever you want it. The two routes end in exactly the same place; buying it all at once is the cheaper of the two and buying it in halves is the smaller first cheque.
Why can I not buy the second half on its own?
Because nine of the tools in it read your brand strategy and refuse to run without one, so selling them alone would take real money and hand over locked doors. The checkout enforces it rather than warning about it. The strategy is made by the cheaper rung, which is why that one comes first.
How long does it take?
The foundations are an afternoon of real work rather than a course you get through over six weeks. Each tool is a form you fill and an artefact you get back, and the written method behind them is there to read at whatever pace suits. Nothing expires, so there is no cohort to keep up with.
Can I get a refund if I change my mind?
No, and Australian law allows that for a digital product delivered immediately. If the product is faulty or is not what the sales page said it was, that is different and you are entitled to a remedy that no policy can take away. If you simply bought the wrong rung, email us and we will usually swap it.
How is this different from hiring you to do it?
Looped is the same thinking as a Birdcage engagement, run by you instead of by us, which is why it costs a fraction of one. If you would rather it was done for you, that is Birdcage's agency services, and the strategy you made in Looped is where that work starts rather than something it repeats.
Does it work outside Australia?
Yes. The principles behind Looped have been sold and run in Australia, New Zealand, the United States, Canada, Sweden and Slovakia. Prices are in Australian dollars and include GST.
What happens the moment I pay?
You are sent straight to sign in and everything you bought is open. Delivery is immediate and by email within a couple of minutes; if nothing arrives, check spam and then email hello@birdcagegroup.com from the address you paid with.
Refunds and terms
Change of mind is not refunded
It is a digital product and you get all of it the moment you pay, so there is nothing to return. That is why the section above tells you who this is not for. Read it before the price, not after.
If it is not what this page said it was, that is a different thing
You are entitled to a remedy under the Australian Consumer Law and no policy of ours can remove that. If the problem is major you choose a refund or a replacement, and a refund is the full amount with nothing taken off for the time you had it.
Bought the wrong rung
Email us and we will usually swap it. The two routes reach the same place, so this is a common and fixable mistake.
No result is promised, by anyone honest
A tool that helps you work out who your customers are cannot guarantee you more of them. What is promised is what the product is, what is in it, and that it does what this page says.
Three versions per tool, then a top-up
Each tool writes three versions. Everything you write stays yours permanently and stays in your deck. Running out stops new versions, it never takes away what you made, and more are a top-up whenever you want them.
Nothing recurring, nothing to cancel
Every rung is bought once, with lifetime access. There is no subscription, no seat, and no renewal date to diarise.
What lifetime access means
Access for as long as Birdcage runs Looped. If we ever close it, you get at least 30 days' notice by email and can download everything you made first. Your rights under the Australian Consumer Law still apply.
Never wonder ‘is this right’ again.
Bought once. Lifetime access. Everything you make stays yours.