CPR Outdoor · Patios, sheds and outdoor living, Bunbury
4.5x the enquiries in a month. One offer, the ads and one page, wired together.
CPR Outdoor builds patios, sheds and outdoor living spaces across Bunbury and the South West. In September they had one offer and one month to sell it. We put it in front of new buyers with ads and old ones with email, sent everyone to the same page, and tracked where every enquiry came from.
The brief
One offer, one month.
One seasonal offer, for September only. Run on its own, an offer like that gets one post and a hope. It needed every channel pointing at the same page, and a way to see which one was doing the selling.
What we did
The work
The campaign
- Meta ads on Facebook and Instagram, running the whole month.
- Offer led ads tested against story led ones. The offer won clearly, so the budget followed it.
- An email to CPR's own customers, pointing at the same offer.
- One offer page on their website, with every enquiry tagged by the channel it came from.
What it does
One offer, every channel.
Each piece pointed at the same page.
The ads
Meta ads on Facebook and Instagram, video and stills, every one on the same offer. The offer led ads beat the story led ones, so the budget followed them.
The email
Two sends to CPR's own customers: one on the offer, one written as a story. Same offer, same page.
The offer page
One page on their website that every ad and email pointed at. Four questions for a quote, and every enquiry tagged with the channel that sent it.
What happened
September, against August
- 4.5xthe website enquiriesSeptember against August, 354% more
One offer, the ads and one landing page, all pointed the same way. The tags showed which channel brought each enquiry in.
The work, up close
The ads
Four of the September ads. Free motorisation this September sold the most.
Photography: MIY Outdoor
Past and present clients
Got an offer that should be selling?
A free half hour. You leave knowing what to fix first, whether or not you hire us.