Dindi Naturals · Natural body care
9.5x return on the hero bundle, with ads, email and Pinterest pulling together.
Dindi Naturals make genuinely handmade Australian body and home care, with a loyal following. The commercial engine was not on. Paid social, email, channel strategy and coaching switched it on, carefully.
The brief
Great products. The engine was off.
Beautiful handmade products and a loyal following, but paid advertising had not launched, and average order value sat at $88.30 against a $100+ target.
A small team was learning paid media from scratch, on a modest budget with little room for error. Most products sat around $30, so the brand needed a bigger basket without discounting, which would cheapen a premium, natural brand.
What we did
The work
The positioning
- Dindi defined as a caregiver brand: authentic, sensory, real.
- Calm, ASMR-style organic video that feels like content, not ads.
Paid social, carefully
- Meta started at $20 a day with one ad, then scaled 20% every 48 hours to protect the learning phase.
- Three personas: accommodation bundles, the calm bundle and pet care.
A bigger basket
- Bundle upgrades and spend-and-save offers, never buy one get one free.
- Average order value lifted without cheapening the brand, and the target pushed to $120.
The full funnel
- Klaviyo flows: abandoned checkout, win-back, welcome and upsell.
- A Pinterest launch for an intent-driven audience.
- An affiliate program for accommodation hosts.
The capability, handed over
- Optimisation checklists, insight guides and coaching, toward running it in-house.
- The rules: do not touch a winning campaign, ignore Meta's recommendations, read the whole picture.
What happened
Money amplifies.
- 9.5xROAS on the hero bundlePeaking near 12.96x
- $102average order valueClearing the $100 target
- 4.85%store conversion rateUp 30% year on year
- +20%store revenue in the month
- +71%email revenue16.8% of all store revenue
- 53.7%returning customer rate
Scaled from one ad at $20 a day to a multi-campaign program without breaking performance. The momentum opened a major new stockist deal: Nourish Life into Flora & Fauna.
“Money just amplifies. Throw it at a poor ad and you amplify the problem. Throw it at a great one and it flies. We did the hard work on our website and creative first, and now it's paying off.”
The work, up close
The creative
Calm and ASMR-style. It felt like content, not ads.
What's next
Built to run in-house.
Pinterest campaigns, seasonal creative, an Amazon and Etsy traffic strategy, and a full handover playbook so Dindi can run the engine themselves. We build to hand back, not to hold.
Past and present clients
Want this for your store?
A free half hour. You leave knowing what to fix first, whether or not you hire us.