Bull Pit Bullriding · Events

3.5x the ticket sales for every ad dollar.

Bull Pit runs bull riding events across Queensland. The last campaign was built to collect interest on a Facebook event page. This one was wired to the ticketing platform, so the ads learnt from every ticket sold, right up to the event.

The brief

Sell tickets to Kalbar Super Bull through Facebook and Instagram, and be able to show which ad sold them.

What we did

The work

Growth

Meta ads

One Meta campaign, set up to find people who buy tickets rather than people who tap interested.
Every ticket sale sent back to Meta from the ticketing platform, so the ads learnt from real purchases.
New rounds of ads added as the campaign ran. The weakest were paused and the budget went to the ones selling.

What it does

Ads wired to the ticket sales.

The ticketing, connected
Every ticket sold on Humanitix went back to Meta automatically, so the ads learnt who actually buys a ticket, not who taps interested.
New creative as the night got closer
Fresh rounds of ads as the event approached, each one pointed at the ticket page. The weakest were paused and the budget moved to the ones selling.

What happened

Against the previous campaign

The full campaign, through to the event on 26 September.

72%cheaper to get each ticket saleKalbar Super Bull, the full run
3.5xthe ticket sales for every ad dollarAgainst the previous campaign

Why the old campaign cost more

The old campaign was set up to collect interested taps on a Facebook event page, with the ticket link printed in the image where nobody could click it.

This one was set up to find buyers, and every sale was sent back to Meta so it could find more people like them.

The work, up close