Sorelle of Hair · Hair extensions and education
A store that sells the hair, and a tool that finds the shade.
Sorelle of Hair sells extensions and trains the people who fit them. The website had to do both jobs, and answer the question every buyer asks first: which shade is mine?
The brief
Two kinds of buyer on one site. Customers buying extensions and courses, and salons buying wholesale through the Pro Collective trade program.
What we did
The work
The store
- A custom Shopify theme. The brand pages are built pixel for pixel, and the cart, product and collection pages keep Shopify's own engine underneath.
- Home, shop, product, studio, trade, appointments, about and FAQ pages.
- The full Leggera range, retail and wholesale, and the education courses, loaded as 31 products.
Shade Match
- Shade Match. A customer photographs their hair or answers five questions and gets the closest shades back, with how confident the match is.
- It runs entirely in the customer's browser. No photo is uploaded and there is no server to pay for.
What it does
Shade Match, in use.
Find your shade
Answer five questions, or photograph your hair in daylight. The closest shade comes back in seconds, with the two nearest alternatives and how sure the match is.
From match to cart
Every match links straight to the product, so the answer to which shade is mine is one tap from buying it.
The work, up close
The build
Past and present clients
Want this for your business?
A free half hour. You leave knowing what to fix first, whether or not you hire us.