DAC Group · Mining labour hire

Crews on mine sites since 2004. A brand that finally looks it.

DAC has put crews on Australian mine sites since 2004. The name, the logo and the website had not kept up. The update had to keep what people already recognised and make the rest work harder.

Visit dacgroup.com.au ↗

The DAC Group homepage, Better every swing

The brief

Two audiences. Tradespeople looking for mining work, who come first, and the operators who hire the crews.

A move from DAC Mining to DAC Group without losing the recognition, or the search rankings, the old name had earned.

What we did

The work

Strategy

The strategy

A brand strategy that lands on one line: Better every swing.

Foundations

The brand and the website

The brand update. A new DAC Group lockup that keeps the red from the old logo, matched to its exact value.
A type and colour system for the web: a heavy condensed display face to match the lockup, a serif for reading and a warm paper ground.
A new fifteen page website, with a page for each trade they recruit.
Enquiry and job application forms that land in the office inbox, with applications passed straight into DAC's own operations app.
The move to dacgroup.com.au, with every old address redirected so nothing that ranked was lost.
Google Analytics and the Meta pixel on every page, ready for recruitment campaigns.

What it does

Built for the two people who use it.

For the tradespeople
A page for every trade they recruit, written the way a tradie talks about the work, and each one ending in one button: apply. Applications go straight into DAC's own operations app.
Every role, on one page
Diesel fitters to tool store people, each with a photograph of the actual work and a straight line on what it takes.
For the mines
Hire a crew in one short form. It lands in the office inbox, beside the licence details an operator checks first.