# Birdcage Business Builders

> An Australian business builder, operating since 2015. We connect the channels a business already runs. For most companies the ads, the social and the website have never met, so each one is judged on its own and each one looks like it is failing. We wire them into a single system built around the website, so the work comes in on its own instead of being held together by hand.

Tagline: Digital solutions for human problems.

## The one idea

Anything you run on its own underperforms. Ads, social, website and email only work when they are connected to each other, and to what the audience is actually looking for. One tool never saved a business. The wiring between the tools did.

## What we solve

Every business has the same gaps: people cannot find you, they do not pick you, they are not chased, and they do not come back. We find the gaps and we build the system that closes them.

## Selected results

- MIY Outdoor (custom platform for an outdoor blinds business): $85,000+ of work signed in the first two weeks live. https://birdcagebusinessbuilders.com/work/miy-outdoor
- Steph de Sousa (food creator, ecommerce): 4,307 leads in 44 days at $0.33 each, a 57.97% email open rate and +2,431% landing-page traffic. https://birdcagebusinessbuilders.com/work/steph-de-sousa
- Glenrowan Estate (vacant-land release): 154 qualified buyer leads before a single lot was released. https://birdcagebusinessbuilders.com/work/glenrowan-estate
- Dindi Naturals (natural body care, ecommerce): 9.5x ROAS on the hero bundle, average order value past $100, store revenue up 20% without discounting. https://birdcagebusinessbuilders.com/work/dindi-naturals
- Birdcage Business Hub (our own agency software): replaced $3,500/month of third-party software with one app we own. https://birdcagebusinessbuilders.com/work/hub
- Propa (for-sale-by-owner property platform, our own build): 4,500 visits, 38 sign-ups and the first 2 listings in week one. https://birdcagebusinessbuilders.com/work/propa

## Industries

- [Local Trades](https://birdcagebusinessbuilders.com/for/trades): Three calls came in while you were on the tools. None got called back.
- [Mining & Industry](https://birdcagebusinessbuilders.com/for/mining): You win on reputation. Nothing you send says so.
- [Hair + Health & Beauty](https://birdcagebusinessbuilders.com/for/salons): You are booked solid. So why doesn’t the money show it?
- [Professionals](https://birdcagebusinessbuilders.com/for/professionals): In the room, you are the expert. Online, you are a guess.
- [Travel](https://birdcagebusinessbuilders.com/for/travel): Guests fall in love when they arrive. Most never get that far.
- [eCommerce](https://birdcagebusinessbuilders.com/for/ecommerce): The traffic shows up. The buyers don’t.

## What it costs

Every job is scoped up front, then fixed. No lock-in contracts.

- Strategy & Audit (one-off): Where you are, what is not working, and the plan to fix it. From $2,500 to $12,500.
- Branding & Design (one-off): A name, a look and a voice people remember. From $1,200 to $6,500.
- Website (one-off): A site built to turn visitors into customers, not just to look good. From $2,500 to $50,000.
- Custom App Development (one-off): The software your business runs on. Booking, quoting, whatever you need. We build it ourselves. From From $50,000.
- Meta Ads Management (monthly): Facebook and Instagram ads that bring the right people in, tracked to the dollar. From From $1,200 / mo.
- Google Ads Management (monthly): Show up the moment someone searches for what you do. From From $900 / mo.
- Pinterest Ads Management (monthly): Reach buyers while they are planning, not just browsing. From From $1,200 / mo.
- Social Media Management (monthly): Posting that fills chairs and carts, not just feeds. From From $1,200 / mo.
- Email Marketing (monthly): The list that sells while you sleep. Flows, campaigns, the lot. From From $600 / mo.
- AI & Google Search Optimisation (monthly): Get found first, by Google and by the AI answers, when people go looking. From From $800 / mo.

## Where to start

Pick the outcome, not the service. These are the bundles we put together, and
https://birdcagebusinessbuilders.com/packages prices them.

### Start my business
The bundle: Get off the ground. Look real from day one and start catching leads while you find your feet. Strategy first, then the brand and the site that carries it.
Includes: Strategy & Audit, Branding & Design, Website.

### More leads
The bundle: Fill the pipeline. Turn strangers into enquiries, tracked to the dollar. A site that converts, ads pointed at the right people, and email that follows up so nothing goes cold.
Includes: Website, Meta Ads Management, Google Ads Management, Email Marketing.

### More online sales
The bundle: Sell while you sleep. Turn traffic into checkouts. A store built to convert, ads that pay for themselves, and the flows that bring buyers back.
Includes: Website, Meta Ads Management, Pinterest Ads Management, Email Marketing, AI & Google Search Optimisation.

### More appointments
The bundle: Fill the calendar. Get the right people booking. Show up when they search, make it easy to book, and follow up until they do.
Includes: Website, Google Ads Management, Social Media Management, Email Marketing.

### Grow my brand
The bundle: Become the name they know. Be the business people mention. A brand with a point of view, content that carries it, and a list that keeps you front of mind.
Includes: Branding & Design, Social Media Management, Email Marketing.

### Something more custom
The bundle: Build the thing. Booking, quoting, a client portal, an internal tool. If your business needs software that does not exist yet, we build it. This one we scope on a call.
Includes: Strategy & Audit, Custom App Development.

## Frequently asked

### What does Birdcage Business Builders actually do?
Birdcage Business Builders connects the channels you already run. For most businesses the ads, the social and the website have never met, so each one gets judged alone and each one looks like it is failing. We wire them into one system built around your website, so the work comes in on its own. Australian, since 2015, across more than 20 industries.

### Why isn’t my marketing working?
Usually because nothing you run is connected to anything else. The ad does its job and sends someone to a page that was never built to catch them, so they leave, nothing follows up, and the money you paid for that click walks back out. It is rarely the ad, the post or the website on its own. It is the wiring between them.

### How do I know if my marketing is actually working?
Most owners cannot tell, because the numbers sit in different tools that do not talk to each other. Birdcage connects your ads, social and website into one system so the results land in one place, and the free audit shows plainly what is working, what is not, and what it is costing you.

### A strategy worked for another business but not for mine. Why?
Because a tactic copied from a bigger brand lands on a different setup, a different audience and a different offer, without the wiring that made it work for them. Birdcage starts from your business and your own numbers rather than a template, so the plan fits what you actually have.

### How much does it cost?
Birdcage puts real price ranges on the website instead of hiding them behind a call. One-off builds like strategy, branding, a website or custom software are scoped up front and then fixed, from around $1,200. Ongoing management like ads, social, email and search is a monthly fee from $600 a month, on a three month minimum. Pick a goal on the pricing page to see the bundle and the numbers.

### Do you offer a free audit?
Yes. Birdcage runs a free audit that scans your website and your marketing and hands you a plain list of what is not working and what to fix first, whether or not you hire us. For the deeper version, the paid Strategy and Audit goes through the whole business and gives you the plan to fix it.

### Is this just a website?
No. Most business websites are a brochure pretending to be an employee. Birdcage makes the website the working heart of the business, so leads are captured, enquiries and bookings flow through it, the numbers are visible, and the marketing points back at it.

### Which industries do you work with?
Trades, mining and industry, hair and beauty, professional firms, travel and hospitality, and online stores. The approach is the same for all of them because the gaps are the same: people cannot find you, they do not pick you, they are not chased, and they do not come back.

### Are you tied to a particular platform?
No. We are deliberately platform independent and pick what actually fits your business rather than the one tool we happen to know. Keeping up with what is new is our job, not yours.

### Do I have to run it myself afterwards?
No. We hand off so your team can run it day to day, and our team stays behind it. You keep the result and you do not inherit a second job.

### Where are you based?
Birdcage Business Builders is an Australian business, working with clients across Australia since 2015.

## Field notes

Plain-English writing on what makes marketing work, and why most of it does not.

- [Why your marketing isn't working, and it's probably not the ads](https://birdcagebusinessbuilders.com/blog/why-your-marketing-isnt-working): You keep changing the ads. The problem is almost never the ads. It is that nothing you run is connected to anything else.
- [What a marketing funnel actually is, and the four places you lose the money](https://birdcagebusinessbuilders.com/blog/what-a-marketing-funnel-actually-is): A plain explanation of the funnel, minus the jargon, and the four points where most of the money quietly escapes.
- [How to know what's actually working](https://birdcagebusinessbuilders.com/blog/how-to-know-whats-actually-working): If you cannot say which dollar brought in which customer, you are not measuring. You are hoping.
- [Should you hire an agency, or do it yourself?](https://birdcagebusinessbuilders.com/blog/hire-an-agency-or-do-it-yourself): An honest answer, from an agency. Which should tell you something.

## Contact

- Email: hello@birdcagegroup.com
- Book a call: https://birdcagebusinessbuilders.com/book
- The free audit (free starting point): https://birdcagebusinessbuilders.com/review
- Work and case studies: https://birdcagebusinessbuilders.com/work